IT'S THE MEDIA, STUPID!
LEAD AWARDS SYMPOSIUM 2013
13th September 2013
Start: 10:00 a.m.
Admission time: 9:30 a.m.
Walk Up Registration –
registration is not required.
Admission Costs: € 25,00
Reduced: 15,00 € for students.
The amount has to be paid directly at the cashier.
IT’S A BATTLE, STUPID!
10:00 – 10:20 a.m.
16:20 – 16:45 p.m.
PRINT VERSUS ONLINE - A FIELD TRIAL.
Can we really believe the protestations that print and online media are not really competitors, but instead, complement each other in a great co-existence? We put it to the test: At the beginning of the Lead Awards Symposium a print team and an online team will be briefed on the same topic. Both teams will then have seven hours to put together both the graphic and journalistic content - The print team in a 20-page magazine spread and the online team on a site with all digital features and applications. At the end of the symposium both teams are to present their work, which is to be then judged by the audience who will decide which medium provides more and works better.
THE PRINT TEAM consists of: two designers from the Agency Mirko Borsche - the receivers of the most Lead Awards for magazine design, and two editors from "ZEIT Magazin"- the most awarded magazine in the Lead Awards category " Zeitschriften/Magazines ". Johannes von Gross and Markus Lingemann from the graphic design Bureau Mirko Borsche will join the team together with text editor Elisabeth Raether and Tillmann Prüfer from “ZEIT Magazin”.
THE ONLINE TEAM recruits two web designers, as well as three online editors from The Axel Springer Verlag - the publishing house that takes advantage of digital media, like no other in Germany. In charge for text and design is Pajdak Karolina , Caroline Mohr and Philip Blencke, Daniel Opderbeck and Michael Duve are taking care of design and technology.
Click here to see the work of the online team: www.mit-merkel.de
IT 'S THE PERSPECTIVE, STUPID!
10:20 – 11:30 a.m.
SUCCESS BY CHANGING PERSPECTIVES.
Four magazines, four countries, one way - "Apartamento" from Spain, "The Gourmand " from England, "The Outpost " from Lebanon and "tissue" from Germany treat classic magazine themes with a new, optimistic, subjective view. The secret of their success is probably their focus on detailed texts, extravagant images and unexcited individuality. The medium "magazine" no longer serves the purpose to characterize enjoyment, as it is self- indulgent. Is there a new culture of magazines developing, or do we just stand before their renaissance?
NACHO ALEGRE, founder and chief editor of "Apartamento" (Barcelona)
40,000 copies, available in 45 countries, almost always sold out – how an unconventional Spanish living magazine became a favorite for a global, urban community of readers
DAVID LANE, founder and chief editor of "The Gourmand " (London)
Food, Art and Culture - how a British lifestyle magazine links almost every aspect of our daily life with food
IBRAHIM NEHME, founder and chief editor of "The Outpost " (Beirut)
Genuine concern, serious journalism, cutting-edge look – how a magazine from Lebanon accompanied the democratic awakening of the Arab world
UWE JENS BERMEITINGER, founder and chief editor of "Tissue Magazine" (Hamburg)
Art, love, freedom – how an Independent Magazine from Hamburg explores the constant balancing act between art and sexuality
IT’S THE FUTURE, STUPID!
11:45 a.m. – 12:15 p.m.
THE NEW DIMENSION OF PRINT.
Worldwide experts are working full speed ahead on it: New hardware and software technologies are soon to allow three-dimensional printing for home use, the first models are already on the market. Objects are scanned and reproduced at the push of a button, as often as desired. Scientists speak euphorically of a new industrial revolution. But what about the impact of 3D printers in creative work and production processes? How will the activities of designers, artists, culture and media professionals change? And what are these application opportunities all about?
Ben Jastram, 3D Laboratory of the Technical University (Berlin)
Mere hype or real revelation - why 3D printers will muddle the creative world and how these things even work at all
IT’S THE BRAIN, STUPID!
12:15 – 12:45 p.m.
READING OF ARCHITECTURE.
Five years ago, the architect Rem Koolhaas said at the Lead Awards Symposium that buildings and the media are no longer separate from one another. His argument claimed that cities adjust to interactive networks and urban topographies correspond to huge user interfaces. Is this theory true, or is it time to revise it? In Koolhaas' thesis – as the opposite position argues- two factors are hidden: the subjective perspective of the viewer of architecture, and the fact that reading a building, that one sees every day, seems totally different than reading media that confronts you with a different content daily.
ARNO BRANDL HUBER, architect and publicist (Berlin)
Conceptual orientation by built environment - why we perceive buildings unlike any other medium
IT’S THE WEB, STUPID!
13:00 – 14:30 p.m.
RESISTANCE OR SHRUG?
Since Edward Snowden it has become clear, what everyone is actually able to think: Big Data exists, Big Data is powerful, Big data is sniffing around everywhere. The essential question that results from this: Do we or do we not care to defend ourselves? Do we want to live with it or to revolt? Two men have raised this question long before Snowden. They have predicted everything, that we are now suddenly so surprised of, and somehow not; The Internet as a huge intelligence apparatus, the omnipotence of the secret services and the participation of Facebook, Google and Twitter. Now the two Internet activists talk about why we can not allow Big data and how we can protect ourselves from total surveillance.
JULIAN ASSANGE, founder of WikiLeaks , internet activist and whistleblower (London, Transmission via video)
A question of self-determination - why should we be transparent for the powerful, but the powerful not for us?
JACOB APPELBAUM, Hacktivist, Cypher Punk and co-developer of the anonymising software "TOR" (Berlin)
A matter of logic - how can we evade the control of the espionage systems, without having to scrap our computer?
IT’S A WEAPON, STUPID!
14:30 – 15:00 p.m.
ABOUT THE SHOOTING OF IMAGES IN THE TIMES OF THE REVOLUTION.
Since January 2011, Egypt is up in arms. Demonstrations, mass protests, uprisings - and still there are thousands of cell phone cameras, capturing the struggle and spreading it through social networks. What importance do images for the Egyptian revolution have? What is their influence on the progress and the interpretation of the riots? And how does a professional photographer work amidst the countless amateurs? Do his pictures differ from those of the photographing mass - and do we still need them at all?
MOHAMED ABD EL Ghany , photojournalist for Reuters (Cairo)
True focus – how an Egyptian photographer has been documenting the revolution in his country for three years and how he risked his life
IT’S THE DESIGN, STUPID!
15:00 – 16:20 p.m.
ALL ROADS LEAD OVER THE DESIGN.
The deeper newspapers and magazines get into the crisis, the more its design becomes important. With visual storytelling, emotional presentation and sophisticated graphics, print titles try to increase their value, so to stand against the fast-moving online media. Can a new look actually stop the migration of readers? Two American star designers say "yes" – but recommend two completely different methods.
DAVID CARSON, typography rebel, revolutionary graphic designer and legendary art director of the magazine "Ray Gun" (New York)
Out of the box – why we should no longer let the computer take all design decisions, but must become designers ourselves again
LUKE HAYMAN, partner at Pentagram and graphic designer i.a. for "ID" , "New York Magazine ", " Time" , "STERN" and " The Atlantic " (New York )
Editorials as a brand – how traditional print media can survive in the future and why we need to use all digital opportunities
Copy: Martin Santner
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